Case Studies

Client: Abdullah Al Mamun, MD, Suncity Polyclinic
Industry: Healthcare (Polyclinic Services)
Objective: Increase patient bookings and brand visibility through Meta Ads

Background

Suncity Polyclinic wanted to expand its reach and attract more patients, specifically for their healthcare services such as consultations, medical check-ups, and specialized treatments. Previous attempts at advertising had not been as successful as expected, and they sought a more effective strategy using Meta Ads (Facebook & Instagram).

Challenges

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  Low patient bookings and inquiries through online channels.

  
  


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  Limited engagement with targeted audiences.

  
  


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  Need for effective budget management to achieve better results.

  
  

Our Approach

We developed a comprehensive Meta Ads strategy tailored to Suncity Polyclinic's target audience. The plan involved audience segmentation, creative optimization, and strategic campaign structuring to maximize the clinic's online presence.

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   Audience Research & Targeting:

   
   
   
   
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     Identified key demographics based on age, interests, and health-related behaviors.

     
     
   
   
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     Created custom and lookalike audiences to ensure precise targeting.

     
     
   
   
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     Targeted users in the clinic's geographic location to attract local patients.

     
     
   
   
   
   


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   Creative Optimization:

   
   
   
   
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     Developed compelling ad creatives featuring Suncity Polyclinic's services, healthcare specialists, and patient testimonials.

     
     
   
   
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     Used video ads to highlight key medical services, educational content, and the clinic's clean, modern facilities.

     
     
   
   
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     A/B testing was done on ad formats like carousel ads and single image ads to determine which one performed better.

     
     
   
   
   
   


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   Campaign Structuring:

   
   
   
   
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     Created a three-step funnel approach: awareness (for new patients), consideration (providing more details), and conversion (special offers and calls to action).

     
     
   
   
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     Retargeted website visitors and engaged users to remind them of services they showed interest in.

     
     
   
   
   
   


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   Performance Monitoring & Optimization:

   
   
   
   
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     Continuously tracked performance metrics like engagement, lead generation, and cost per acquisition (CPA).

     
     
   
   
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     Optimized ads by adjusting targeting, budgets, and bids for better ROI.

     
     
   
   
   
   

Results

✅ 60% Increase in Patient Inquiries: Improved engagement and more appointment requests.
✅ 50% Reduction in Cost Per Lead (CPL): Optimized budget for better lead quality.
✅ 3x Higher Conversion Rate: Turned interactions into actual patient bookings.
✅ Improved Ad Relevance Score: Better-targeted ads led to higher placement and lower costs.

Conclusion

The Meta Ads strategy successfully elevated Suncity Polyclinic's brand visibility and increased patient bookings. By focusing on audience targeting, creative optimization, and continuous optimization, we were able to achieve the clinic’s marketing goals and deliver a high ROI.

Want to see similar results for your business? Contact us today!
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